MARKET YOUR REAL ESTATE
SELLER AND BUYER
Sellers and buyers become emotionally overwhelmed when it comes to selling or buying a home, vacant land or business. Unfortunately, emotion, stress, financial doubt, mistrust of realtors, it all becomes part of the selling and buying equation. So, before you decide to sell or buy, discuss all your concerns with your realtor, that’s what we’re here for! Real estate is like any other business, that is, marketing, cooperation and time are some of the more essential tools to a successful outcome.
THE REALTOR
When choosing the right real estate agent, you do not simply call the first agent you see, do your research. Determine realtor’s credentials, discuss their selling strategies and how those strategies will benefit you. Most sellers and buyers believe that a real estate agent acts alone in his or her own capacity when in fact like any other business, they are affiliated with a broker, an office, a team of agents, all working together to personalize service to your needs.
Multiple Listing Service (MLS)
Presentation, Visualization and Walkthroughs are the most effective way of selling or buying property. If your property is listed on the Multiple Listing Service (MLS) you have just listed globally meaning you have exposed your property to thousands and thousands of interested viewers you would otherwise never reach. The MLS provides details of your property, exterior and interior photos, and provides notice to all realtors within the MLS location when they can do a walkthrough and show your property to interested parties. Not being on the MLS will seriously limit interested traffic. As a member of the largest local MLS, your property gets top exposure to potential buyers.
PHOTOGRAPHY
The greater visibility a seller can present to interested buyers is everything. Any presentation on the MLS generally includes every detail of your home and displays exterior and interior photos. Photography is everything. It allows buyers to visualize what you are selling. Although photos are a great way for presenting your property, today, enhanced photography such as video and aerial video are becoming the new platform to enhance a sell. It gives the seller an alternative method of presenting to buyers a tour of your property and can make your property stand out from your competitors.
